.: About Power 97.7

KPOW 97.7 is owned and operated by Benne Media of Sedalia, and operates 24 hours a day on an assigned frequency of 97.7 mHz as licensed by the FCC.

Our tower is located in Lamonte, Missouri, with an effective radiated power (ERP) of 100 kW.

KPOW Power 97.7 "Classic Hits" is a REGIONAL SUPERSTATION, talking to consumers in 40+ counties in West Central Missouri. (Approximately 250,000 listeners). Power 97.7 is a tremendous broadcast medium boasting 100,000 watts on top of a 1,000 foot tower, a full class "C" station that can reach your potential new customers from Kansas City to Kingdom City and from Macon to Camdenton.

Call one of our advertising representatives today and learn how Power 97.7 can drive business to your location with timely remote broadcasts, 30 second or 60 second commercials, a coordinated campaign with radio and sponsorship opportunities and more!

660.826.5005

Power 97.7 listeners enjoy the classic mix of rock and roll. Our demographic information can be invaluable to your advertising planning as we can demonstrate that Power 97.7 FM will reach the target audience you desire!

 

Radio Continues to Reach More Than 73 Percent of Persons Aged 12 and Older Every Week

 

Arbitron Inc. released cumulative audience estimates demonstrating radio’s continual strong delivery of advertisers’ most sought after demographics.  Compared to one year ago, network radio increased its weekly reach among Persons aged 12 and older by more than 800,000. 

The December 2010 RADAR 107 report saw an increase in key demographics reached by network radio versus the December 2009 RADAR 103 report period, with Adults aged 25 through 54 showing the biggest gain.

 

Demographic	RADAR 103 (December 2009)		RADAR 107 (December 2010)		Change (000)
	Reach (000)	Reach Rating	Reach (000)	Reach Rating
Persons 12+	188,866	73.9	189,685	73.7	819
Adults 18+	171,597	74.4	172,292	74.1	695
Adults 35+	118,842	74.2	118,732	73.3	-110
Adults 18-49	102,924	76.0	103,455	76.6	531
Adults 25-54	96,901	76.4	97,537	76.9	636