.: POWER 97.7

Welcome to the home for Classic Rock and Roll, 100,000 watts of FM Power, reaching 48 counties in Central Missouri! Power 97.7 is a Classic Hits Format with an emphasis on Classic Rock! Anything that was a hit in the 60's, 70's, and early 80's. The Classic Hit format has mass appeal featuring artists like The Eagles, The Beatles, Led Zeppelin, Steve Miller, Eric Clapton, Rolling Stones, AC/DC, The Cars, The Doobie Brothers, CCR, and many more!

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Call in your requests to 660-829-9700

KPOW/KDRO Offices - 301 S. Ohio St., Sedalia, MO 65301

(660) 826-5005 or Toll-Free 1-877-310-9700

 

Email us: sales@bennemedia.com

SALES PERSONNEL:

Stuart Steinmetz, General Manager - ssteinmetz@bennemedia.com - 573-821-4841

Sally Altena, Sales Manager - saltena@bennemedia.com - 573-489-8020

Julie White, Sales Representative - jwhite@bennemedia.com - 660-287-7936

Kim Miller – Sales Representative  - kbishop@bennemedia.com - 660-221-1417

 

Radio Continues to Reach More Than 73 Percent of Persons Aged 12 and Older Every Week

 

Arbitron Inc. released cumulative audience estimates demonstrating radio’s continual strong delivery of advertisers’ most sought after demographics.  Compared to one year ago, network radio increased its weekly reach among Persons aged 12 and older by more than 800,000. 

The December 2010 RADAR 107 report saw an increase in key demographics reached by network radio versus the December 2009 RADAR 103 report period, with Adults aged 25 through 54 showing the biggest gain.

 


Demographic

RADAR 103
(December 2009)

RADAR 107
(December 2010)

Change
(000)

Reach (000)

Reach Rating

Reach (000)

Reach Rating

Persons 12+

188,866

73.9

189,685

73.7

819

Adults 18+

171,597

74.4

172,292

74.1

695

Adults 35+

118,842

74.2

118,732

73.3

-110

Adults 18-49

102,924

76.0

103,455

76.6

531

Adults 25-54

96,901

76.4

97,537

76.9

636

 

 

 


yeagers

 

menards flyer