.: POWER 97.7
Welcome to the home for Classic Rock and Roll, 100,000 watts of FM Power, reaching 48 counties in Central Missouri! Power 97.7 is a Classic Hits Format with an emphasis on Classic Rock! Anything that was a hit in the 60's, 70's, and early 80's. The Classic Hit format has mass appeal featuring artists like The Eagles, The Beatles, Led Zeppelin, Steve Miller, Eric Clapton, Rolling Stones, AC/DC, The Cars, The Doobie Brothers, CCR, and many more!
Call in your requests to 660-829-9700
KPOW/KDRO Offices - 301 S. Ohio St., Sedalia, MO 65301
(660) 826-5005 or Toll-Free 1-877-310-9700
Email us: sales@bennemedia.com
SALES PERSONNEL:
Stuart Steinmetz, General Manager - ssteinmetz@bennemedia.com - 573-821-4841
Sally Altena, Sales Manager - saltena@bennemedia.com - 573-489-8020
Julie White, Sales Representative - jwhite@bennemedia.com - 660-287-7936
Kim Miller – Sales Representative - kbishop@bennemedia.com - 660-221-1417
Radio Continues to Reach More Than 73 Percent of Persons Aged 12 and Older Every Week
Arbitron Inc. released cumulative audience estimates demonstrating radio’s continual strong delivery of advertisers’ most sought after demographics. Compared to one year ago, network radio increased its weekly reach among Persons aged 12 and older by more than 800,000.
The December 2010 RADAR 107 report saw an increase in key demographics reached by network radio versus the December 2009 RADAR 103 report period, with Adults aged 25 through 54 showing the biggest gain.
Demographic |
RADAR 103 |
RADAR 107 |
Change |
||
Reach (000) |
Reach Rating |
Reach (000) |
Reach Rating |
||
Persons 12+ |
188,866 |
73.9 |
189,685 |
73.7 |
819 |
Adults 18+ |
171,597 |
74.4 |
172,292 |
74.1 |
695 |
Adults 35+ |
118,842 |
74.2 |
118,732 |
73.3 |
-110 |
Adults 18-49 |
102,924 |
76.0 |
103,455 |
76.6 |
531 |
Adults 25-54 |
96,901 |
76.4 |
97,537 |
76.9 |
636 |
