.: Radio Continues to Reach More Than 73 Percent of Persons Aged 12 and Older Every Week
Arbitron Inc. released cumulative audience estimates demonstrating radio’s continual strong delivery of advertisers’ most sought after demographics. Compared to one year ago, network radio increased its weekly reach among Persons aged 12 and older by more than 800,000.
The December 2010 RADAR 107 report saw an increase in key demographics reached by network radio versus the December 2009 RADAR 103 report period, with Adults aged 25 through 54 showing the biggest gain.